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CRM Facts & News, Dynamics CRM Master

Microsoft Dynamics CRM leads the Magic Quadrant for Sales Force Automation


In a recently released Gartner Report, both Microsoft Dynamics CRM (on premises version) and Microsoft Dynamics CRM Online (the cloud version) have been identified as “Leaders” in the SFA (Sales Force Automation) Magic Quadrant. Sales Force Automation (SFA) actually means automation of sales activities, processes and administrative responsibilities for B2B organizations’ sales professionals.

Magic Quadrant for Sales Force Automation

Magic Quadrant for Sales Force Automation

Some of the strengths of the Microsoft Dynamics CRM On-premises version as identified in the report are:

  • Integration with Microsoft products like SharePoint, O365, Lync, Visual Studio, Outlook.
  • The process driven UI simplifies the User Experience.
  • The great partner network and wide range of ISV add-ons.
  • Available interoperability between the Microsoft Dynamics on-premises and SaaS versions.

Some of the cautions the report highlights are :

  • Smartphone capabilities need improvement
  • IT need to invest on Microsoft product stack like SSRS for reporting etc…
  • The product release frequency to be once a year.

The reported strengths of the Microsoft Dynamics CRM Online version are:

  • The process driven UI simplifies the User Experience.
  • Increased R&D investment is applied to other Microsoft products, such as SharePoint, Lync, Yammer and Skype.
  • Common data model with on-premises version.
  • The per-user, per-month price remains at the mid to lower end of pricing for SFA SaaS offerings.

However, some of the cautions reported are:

  • Reporting and analytics are not as flexible as the on-premises version.
  • Smartphone capabilities need improvement
  • Microsoft does not provide a development sandbox, which is a problem for customers that want to test development or configuration changes prior to production in the cloud.

About Dipankar Bhattacharya

Dipankar is a CITA-F, ITIL certified professional specializing Customer Relationship Management (CRM) and Cloud Computing. He is a certified Microsoft Dynamics CRM specialist and Architect and have been working in the field of CRM for enterprise customers across the globe.

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