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CRM Facts & News

Marston’s gets social with Microsoft Social Listening

Marston’s, a nearly 200-year-old UK pub and restaurant brand is known for its heritage, but the company recently recognized a need to reposition itself. The company started an initiative to monitor social media so they could recognize, follow, and analyze trends which would allow the company to swiftly react and meet the customers’ needs. With Microsoft Dynamics CRM and Microsoft Social Listening, Marston’s stays in touch with today’s customer.

Read the full case study here

About Dipankar Bhattacharya

Dipankar is a CITA-F, ITIL certified professional specializing Customer Relationship Management (CRM) and Cloud Computing. He is a certified Microsoft Dynamics CRM specialist and Architect and have been working in the field of CRM for enterprise customers across the globe.


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