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Marston’s gets social with Microsoft Social Listening

Marston’s, a nearly 200-year-old UK pub and restaurant brand is known for its heritage, but the company recently recognized a need to reposition itself. The company started an initiative to monitor social media so they could recognize, follow, and analyze trends which would allow the company to swiftly react and meet the customers’ needs. With Microsoft Dynamics CRM and Microsoft Social Listening, Marston’s stays in touch with today’s customer.

Read the full case study here

About Dipankar Bhattacharya (59 Articles)
A multi-skilled Dynamics 365 Professional with strong experience in delivering IT projects especially across multiple industries. A Microsoft technology evangelist, a regular speaker at tech events, blogger and avid reader. Certified IT Architect and well versed in Solution Architecture of Business Applications using Microsoft platforms like Dynamics 365, Azure and Office 365.

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